01 Challenge
Luha’s Living Art needed to present its products with more clarity and consistency. The challenge was to make the brand feel artistic and personal without letting the store experience become messy, unclear, or hard to browse.
Project
Luha’s Living Art
A brand and online store for a handmade decor business built around craft, warmth, and product confidence.
- Scope
- Identity, e-commerce
- Industry
- Plants
- Year
- 2018
- Role
- Brand + store
- Client
- US-based living art brand
Overview
The Project
Luha’s Living Art was a brand, online store, and product photography project built around handmade visual expression and clearer product presentation. The work focused on creating a more consistent identity, a structured e-commerce experience, and stronger product imagery to help the brand feel more credible and easier to shop.
What I Changed.
02 Direction
The direction focused on balancing creativity with structure. The brand needed to keep its handmade and expressive character, while the store and product visuals needed to make browsing feel easier and more confident.
03 Identity
The identity system gave Luha’s Living Art a clearer visual foundation. Logo direction, colors, typography, and supporting brand elements were shaped to make the business feel more recognizable and consistent across its e-commerce touchpoints.
04 Store
The online store was structured around clearer browsing and stronger product presentation. Product pages, categories, and visual hierarchy were designed to help customers understand the work, explore pieces, and move through the shopping experience with less friction.
05 Experience
The experience connected brand identity, photography, and e-commerce flow. Product imagery helped bring the handmade quality forward, while the store structure made the brand easier to explore and trust.
06 Result
Luha’s Living Art gained a more complete brand and e-commerce foundation. The final system made the products easier to present, the store easier to browse, and the brand more consistent across visual and shopping touchpoints.
Visual System
The work
A brand and e-commerce gallery showing the visual identity, product presentation, and store moments that help the handmade decor feel warm, credible, and easier to buy.
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