01 Challenge
Vunista needed to present its home decor products in a way that felt more organized, credible, and easy to browse. The brand and store had to support product confidence, not just display items online.
Project
Vunista
A clean home decor brand and Shopify store built around clearer product presentation and easier browsing.
- Scope
- Identity, Shopify
- Industry
- Home Decor
- Year
- 2025
- Role
- Brand + Shopify
- Client
- US-based home decor e-commerce store
- Live
- View Live
Overview
The Project
Vunista was a home decor e-commerce project built around a clearer brand identity and a more structured Shopify store. The work focused on giving the business a cleaner visual foundation, stronger product presentation, and an easier shopping experience from browsing to product discovery.
What I Changed.
02 Direction
The direction focused on simplicity, warmth, and structure. The goal was to make the store feel clear and considered, so customers could understand the brand, explore collections, and move through the shopping experience with less friction.
03 Identity
The identity gave Vunista a cleaner and more consistent visual presence. The logo, visual direction, and brand assets were designed to make the home decor business feel more recognizable and ready to show up across e-commerce touchpoints.
04 Store
The Shopify store was built around clearer browsing, stronger product organization, and better product presentation. Collections, layouts, and key store pages were structured to make the shopping experience easier to understand and use.
05 Result
Vunista launched with a more organized brand and Shopify foundation. The final system gave the business a cleaner e-commerce presence, clearer product structure, and a shopping experience that felt more credible for customers.
Visual System
The work
A home decor brand and Shopify store system showing the identity, product organization, and store layouts built for clearer browsing and stronger product presentation.
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