Project

Wissdomm

Branding + WebsiteBranding + Website · Consulting2022Brand Identity & Web Design

A bold consulting brand and website identity built from zero around wisdom, trust, and business growth.

Scope: Identity, website, guidelines
Industry: Branding + Website · Consulting
Year: 2022
Role: Brand Identity & Web Design
Client: Founder-led internal project by Mido Hasan | Dubai, UAE

Overview

The Project

Wissdomm was a founder-led internal project created from zero for a consulting brand built around guidance, growth, and trust. The work focused on shaping the identity, website direction, and brand guidelines so the business could feel clearer, more credible, and easier to present.

What I Changed.

01 Challenge

Wissdomm needed to turn a broad consulting idea into a clearer brand. The challenge was to make the business feel trustworthy and structured without relying on vague corporate language or empty motivational messaging.

02 Direction

The direction focused on clarity, wisdom, and business growth. The brand needed to feel confident and useful, with a visual and verbal system that could support consulting services in a more focused way.

03 Identity

The identity system gave Wissdomm a stronger visual foundation, including the logo, slogan direction, color palette, typography, and brand guidelines. The goal was to create a consistent brand presence that felt serious, clear, and easy to apply.

04 Website

The website direction was built to explain the consulting brand more clearly. The structure focused on presenting the idea, building trust, and making the business feel more complete before deeper conversations.

05 Experience

The experience focused on helping visitors understand what Wissdomm stood for and why it mattered. The brand and website flow were shaped to create a more confident first impression and reduce confusion around the offer.

06 Result

Wissdomm gained a complete brand and website foundation for a consulting business concept. The final system made the project easier to understand, easier to present, and more credible across digital and brand touchpoints.

Visual System

The work

A bold consulting identity system showing the logo, slogan, color palette, brand guidelines, website direction, and real-world applications built around wisdom, trust, and business growth.